Wilkins Research Services

 

Headquarters
1730 Gunbarrel Rd.
Chattanooga, TN 37421

: 423-894-9478
FX: 423-894-0942
EM: Send Email

Contacts

Lisa Wilkins
Partner
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Lynn Wilkins
Partner
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Andy Gore
Director of Quantitative Services
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On the Web


www.wilkinsresearch.net
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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Data Processing
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Related Support Services
  • Transcription Services
  • Web Site Development / Hosting
Specialties
Data Collection Methodologies
Qualitative
Qualitative/Recruiting Services and Facilities
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Transcription Services
• Video Streaming Services
• Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Quantitative
• Telephone Data Collection
Off-Site/Remote Interviewing
• Field Auditing
• Off-Site/Remote Intercepting
Quantitative Data Collection Services
• Computer-Assisted Telephone Interviewing (CATI)
• Data Entry/Data Processing/Tabulations
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Consumer Products/Services
• Mock Jury/General Opinion
Related Services & Providers
• CAPI/CATI Software
• Database Software
• Internet/Web Based Survey Software
• Minority or Female Owned Business
• Survey/Cross Tabulation/Statistical Software
Research Methods
• Mixed Mode
• Political Polling/General Opinion

 

Description
As a market research company that has been in the business since 1971, we understand the need of gathering opinions for companies that desire a true connection with their customers. We offer a wide range of services including Focus Groups, Telephone Data Collection, On-Line Data Collection, Recruiting Services, On-Site & 1-on-1 Interviews, Data Processing, In-Store Demonstrations, In-Store Audits, Mall Intercepts, and a host of other services.

With our longevity and experience, we are ahead of our competitors. We take pride in our growth, which has been consistently steady in the last thirty plus years. Our long-tenured staff knows how to take care of customers with a “small firm” mentality, but with our current volume of data collection, we are considered a large firm capable of handling any size data collection project.

Central Telephone Facility
# Stations: 105
CATI Stations: 105 with Voxco software
Multi-Lingual Interviewing: Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
one-on-ones
central location studies 
Recruiting in-house: 10 recruiters on staff 
Database available: 40,000 names
Opt-In for:  
Recruit for: own facility
nationally
client off-site location 
Study Types Recruit for: consumer
business
Description: WRS was rated one of the top facilities nationwide in the Impulse Survey! We offer the same level of quality recruiting to our local focus groups, & all markets nationwide.
Focus Group Services
Facility Location: office building  
Miles from Airport: 7  
# Rooms: 3 focus group rooms
Internet Access: Yes  
Usability lab: 12 PCs with internet access  
Test kitchen: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 23 ' x 17 ' - 18 seats
Room 3: 23 ' x 17 ' - 14 seats
Room 4: 69 ' x 49 ' - 32 seats
   
Description: Come see our 10,000 square foot facility! Large state-of-the-art focus group rooms, two client viewing suites, and an 80 person multi-purpose room that can host any project!
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 105 computer/tablet/devices with Voxco software
Internet Access: Yes
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Research Software
Computer-Assisted Telephone Interviewing (CATI): Voxco  
Statistical Analysis: Survey Systems, SPSS  
Tabulation: Survey Systems, SPSS  
Web Survey (CAWI): Voxco