Behaviorally (Formerly PRS)


500 Frank W. Burr Blvd. Suite 5
Teaneck, NJ 07666 USA

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Janice Lai
Marketing Director

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Research Methods
• Full Service
• International Research and Services


Shopping environments are decidedly digital. Consumers may still make purchases in brick-and-mortar stores. But along the shopper journey, they move seamlessly between physical and digital retail, influenced by brands who can drive choice along an omni-channel path- to-purchase.

There have never before been as many ways to observe these evolving shopper behaviors. But without a behavioral framework, married to a digital mindset, brands are hard pressed to activate this data to make reliable shopper marketing decisions.

We are the solution. Formerly as PRS, we have worked with the world’s most successful brands, earning the reputation and credibility as leaders in behaviorally driven shopper research. Uniquely qualified, Behaviorally helps clients understand consumers’ behaviors in context, and the physical and digital touchpoints that influence shopper choice.

We take a digital-first approach to address clients’ most urgent shopper journey challenges, defining and diagnosing behaviors that drive shopper growth.

Define: We measure and validate the impact of packaging and shopper activations, helping our clients realize value in their marketing and creative decisions, helping to drive consumer behavior and tangible outcomes in the physical and digital world.

Diagnose: We explore and identify the influences, causes, triggers, and holistic factors, that inspire consumers to shop the way they do in the universe of omnichannel retail.

Let’s have a conversation about your shopper marketing challenges.

Focus Group Services
Usability lab: Yes  
Test kitchen: Yes
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes