de la Riva Group


Barranca del Muerto 348
col. Guadalupe Inn
Mexico City, Mexico Cit 01020 Mexico

: 52 55 3640 1104
EM: Send Email


Marleen Schulze
Business & Mkt Planner

Denise Martínez
Business & Mkt Planner

On the Web

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
Send RFP Now
Business Type
  • Focus Group / Qualitative Facility
  • Full Service
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Research Supplier / Provider
Research Methods
• Full Service


In de la Riva group we are a full service research market agencie with 30 years of experience. We transform the way we do research so you can make successful decisions. We have presence in: Mexico, Central America and Caribbean, South America, and USA. We offer solutions in: Market understanding Product Launching Effective Communication Product Performance Brand Tunning Strategic Innovation

In the following categories: Nutrition, Drinks, Finance, Retail, Automotive, Mass Media, Beauty and Hygiene, Health, Tourism and others.

We are exerts in the Mexican consumer through our Syndicated Studies: Baby Boomers, Gen X, Children, teens, young adults and Grey market, high, medium and pyramid base social levels.

Central Telephone Facility
# Stations: 60
International Coverage: Yes
CATI Stations: 60 with Inhouse (ASYS) software
Multi-Lingual Interviewing: English and Spanish 
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 40 recruiters on staff 
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: It is against the law to own a database with the information of the consumer. There is one (AMAI) to consult if the informant has participated in a study before.
Focus Group Services
Facility Location: office building  
Miles from Airport: 11  
# Rooms: 3 focus group rooms
Usability lab: 40 PCs with internet access  
Focus Group Room(s):  
Room 1: 5.50Meter x 4Meter - 12 seats
Room 2: 5.50Meter x 4Meter - 12 seats
Room 3: 5.50Meter x 4Meter - 12 seats
Description: We create dynamic research and delve into what the consumer says about a brand, and also what they keep to themselves.Experts and different sources are consulted to provide feasible ideas.
Off-Site/Remote Interviewing
In-Store Demos: w/ Store cooperation  
Taste Tests: w/ Store cooperation 
Remote/Field Interviewing: For On-Site Assignments & Mystery Shopping
Description: We identify drivers that generate loyalty and recommendation to expose the clients satisfaction. Action may be taken daily on different levels thanks to our online reports and alerts system.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Inhouse (ASYS)  
Computer-Assisted Telephone Interviewing (CATI): Inhouse (ASYS)  
Communities: Toluna, Inhouse  
Panel: Toluna, Inhouse  
Social Media: Inhouse  
Statistical Analysis: SPSS  
Tabulation: Qlickview  
Text Analysis: SPSS  
Web Survey (CAWI): Saweotooth, Inhouse