IA Blue Book The Source For Insights Solutions
Where Qualified Buyers Find Research Partners
Produced by the Insights Association, IA Blue Book is a convenient, highly-targeted and trusted source for professionals who seek partners, products and services to conduct consumer, opinion and marketing research. IA Blue Book has been partnering buyers and providers of research services and related products for 50+ years.
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Blog: Why We Love Advertising Research by Carly Fink 05/10/2018
Video: Introduction to Crunch.io 01/01/2020
Blog: 6 Characteristics of Companies that Achieve Brand and Customer Alignment by Hanover Research 10/08/2018
Blog: Data Quality at Feedback Loop by Roddy Knowles 09/29/2020
Blog: What is Advertising Research? by Provoke Insights 03/14/2018
: Tour Our Rochester, NY State-of-the-Art Focus Group Facilities 01/01/2019
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Focus Group FacilityData Collection Methodologies – Qualitative – Marketing Research Recruiting Services
Data Collection Methodologies – Quantitative – Internet/Web Based Surveys
Marketing Research Central Location Testing Facility (CLT)
Telephone Data Collection
Data Collection Methodologies – Qualitative – Home Use Product Testing/Product Placement
Off-Site/Remote Intercept Surveys
Interviewing Specialties by Audience – Interviewing Medical Professionals
Data Collection Methodologies – Qualitative – Focus Group In-Person Moderation & Focus Group Analysis
Research Methods – Taste Tests/Sensory Tests
Interviewing Specialties by Audience – Consumer Products/Consumer Services Marketing Research
Data Collection Methodologies – Qualitative – Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Interviewing Specialties by Audience – Business-to-Business Interviewing
Related Services and Providers – Field Data Collection Management
Data Collection Methodologies – Quantitative – Computer-Assisted Telephone Interviewing (CATI)
Interviewing Specialties by Audience – Healthcare Interviewing (consumer health conditions)
Data Collection Methodologies – Qualitative – Marketing Research Video Streaming Services
Interviewing Specialties by Audience – Mock Jury/General Opinion Interviewing Specialties
Research Methods – Business-to-Business Research Methods
Data Collection Methodologies – Qualitative – Online Focus Groups - Hosting & Moderation
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