Marketing Research Happenings

Nuance : All Sample Sources Are Not Created Equal: How to Select the Right Sample Source Panel and river samples have become very popular, and we are now seeing growth in panel aggregators. None of these sample sources are inherently good or bad, but it is important to understand their differences – and how to choose the best sample source for your project.
Nuance : The New Way to Improve Data Quality: People It’s no secret that the entire marketing research industry is concerned about data quality. The problem becomes that many respondents are onto our methods – and know how to beat them. To truly improve data quality, we need to take it a step further. We need to add humans to the data cleaning process. This article discusses just one of the ways that Symmetric uses to improve the data quality of our panels
Nuance : 8 Tips Learned From a Lifetime of Qualitative Recruiting Securing the participation of an optimal participant will ensure that you get the most out of your qualitative research project. Here are 8 tips for finding qualified qualitative respondents for your studies.