Marketing Research Happenings

Research Now SSI : Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data The company’s panel data plus integrated data provides access to 60M people and 2,700+ attributes, redefining expectations for data-driven intelligence
Research Now SSI : Research Now SSI Named a Google Measurement Partner Partner Solution Powered by First-Party Data Enhances Measurement of Brand Lift Ad Effectiveness on YouTube
Research Now SSI : Research Now SSI Strengthens and Expands Its Solution for Ad Measurement and Effectiveness by Acquiring Audience Verification Capability Research Now SSI is expanding capabilities in the area of cross-device digital audience verification and validation by acquiring DMA-Institute. The acquisition strengthens and expands our ability to provide reliable, actionable insights about the audiences exposed to ads and the resonance of each message.