Marketing Research Happenings

M3 Global Research : M3 USA is Awarded EU-US Privacy Shield Certification by the US Department of Commerce On August 12, M3 USA was awarded the EU-US Privacy Shield Certification by the US Department of Commerce, the first award of its type. The certification replaces the Safe Harbor Agreement, with which M3 was already compliant. This new data protection framework between the US and EU was adopted by the European Commission on July 12, 2016, and is designed to better protect the transfer of EU citizens’ ‘Personally Identifiable Data’ (PII) between the EU and US. Due to the enhanced security now in place, clients can only work directly with M3 to access its ISO26362 certified global panel. For the first time, M3 are now issuing a compliance certificate for each project completed, in an industry-first, giving its clients unparalleled confidence in their research.