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Opinions 4 Good : News Release by Conducted jointly by Opinions 4 Good and Grey Matter Research. A new national study shows most American charitable donors severely overestimate the percent of their household income they give to charity. Most also believe that, as donors, they’re part of a select group – seriously misjudging the proportion of Americans who give to charity. The study points out that this misperception may inhibit higher giving levels.
Opinions 4 Good : Mail and E-Mail Messages Received from Non-Profit by Opinions 4 Good and Grey Matter Research A new national study shows that according to charitable donors, the majority of the mail and e-mail messages they receive from non-profi t organizations get read, at least in part. The average donor reports receiving about eight mailings and ten e-mails from charities in a typical week.