Marketing Research Happenings

Fuel Global : A senior staff and the right blend of clients helps drive FUEL’s high-octane growth by CASRO Tiffany Hays is a life-long market researcher, starting her career in the quantitative world while in college at the University of North Carolina at Chapel Hill. After moving to Nashville, she took over the reins of 20/20 Research’s facility operations, where she started to identify a need in the industry for a hands-on global logistics firm. In 2006, Tiffany set out to launch her first global logistics firm, and in 2008 merged with Greenberg Studios to form watchLAB. While at watchLAB, Tiffany headed research for the largest ad campaign launch in history, working with Crispin Porter + Bogusky and Microsoft on the 8-country Windows 7 "My Idea” campaign. Tiffany departed watchLAB in early 2014 to found FUEL – a full-service global research agency. She has played an active role in many leading industry organizations, including serving on several Marketing Research Association boards. While a passion for research and innovation is what keeps her in the industry, it’s the excitement of growing a startup from ground zero to a multi-million dollar operation that truly excites her. With 27 employees, FUEL ranked #1552 on the Inc. 5000 list this year. She credits the consistent growth to senior-level staff and targeting the right kinds of clients.