Marketing Research Happenings

RG+A : RG+A Announces Promotions and New Hires to Keep Pace with Company Growth by RG+A Staffing additions and promotions target research and methodological leadership as well as expansion of RG+A’s sales team RG+A has recently implemented some key staffing changes to support the company’s ongoing growth in its biopharma forecasting and device/diagnostics lines of business.
RG+A : RG+A Rated Among First Place Speakers at PMRG Institute by RG+A The Pharmaceutical Marketing Research Group (PMRG) released speaker evaluations from their annual industry conference, the PMRG Institute, held recently in New Brunswick, NJ. Roger Green and Glenn Hamilton, MD’s talk titled Lessons from an Online Payer Community: Increasing the Importance of Guidelines, was popular with the audience and was among the highest rated presentations of the two-day event.
RG+A : RG+A Announces Plans To Release “Winning and Losing with Payers” Study by RG+A RG+A announced formal plans to release “Winning and Losing with Payers”, the study that served as the platform for the firm’s presentation it gave at the Pharma CI Conference and Exhibition, September 9, 2014 in Parsippany, NJ.
RG+A : U.S. Access and Reimbursement for Biosimilars Far from Guaranteed by RG+A Ongoing dialogue with RG+A’s Health Payer Council® underscores the challenges that biosimilar manufacturers will face from U.S. payers. According to members of RG+A’s Health Payer Council® (HPC®), an online community of managed care pharmacy and medical directors, biosimilar products are likely to continue to face the same scrutiny and pricing pressure from payers as their innovator counterparts, as well as competition from other biosimilar products.
RG+A : RG+A Continues its Long-Standing Commitment to the Trenton Area Soup Kitchen and Says Farewell to an Exemplary Leader by RG+A RG+A’s President/CEO, Roger Green along with staff continued a decade-long commitment to giving back to the community by volunteering at the Trenton Area Soup Kitchen (TASK) to serve lunch as part of an event titled “Marty Green’s Lunch,” in honor of Marty Green, Roger Green’s late father. In addition to the RG+A team volunteering their time to provide meal services and material support to Feeding America, family, friends and business partners also made financial contributions online through the Marty Green’s Lunch Set the Table™ page – a fundraising platform within Feeding America’s website.
RG+A : RG+A Innovates New Research Approach Targeted at Complex Diseases by RG+A RG+A, a leading healthcare marketing research and consulting firm, recently launched an innovative new research approach that extends its flagship product, Dynamic Practice Simulation®. Called Dynamic Practice Simulation Line of Therapy, this new offering is designed to overcome the challenges presented to forecasters in predicting performance for products that have complex treatment protocols that may extend through several lines of therapy.
RG+A : RG+A Teams with Trenton Area Soup Kitchen to Battle Hunger by RG+A RG+A’s President/CEO, Roger Green along with staff, pictured above, celebrated ten years of giving back to the community by volunteering at the Trenton Area Soup Kitchen (TASK) to serve lunch as part of an event titled “Marty Green’s Lunch,” in honor of Marty Green, Roger Green’s late father. RG+A has been partnering with TASK for a decade, providing volunteer efforts in meal services as well as material support to Feeding America, formerly known as America’s Second Harvest. Staff members, family, friends as well as business partners also made financial contributions online through the Marty Green’s Lunch page – a virtual food drive site through Feeding America’s website.
RG+A : RG+A Expands Leadership Team with Appointment of New Executive Vice President and Chief Operating Officer by RG+A RG+A, a leading healthcare marketing research and consulting firm, recently named Kevin M. Kelly as its new Executive Vice President and Chief Operating Officer. In this role, Mr. Kelly will drive results for the company’s clients by creating seamless flow among RG+A’s business functions – integrating strategy and planning, business development, customer relationship management, project management and execution, and business operations.
RG+A : Roger Green + Associates, Inc. Now Known as RG+A by RG+A Roger Green + Associates, a leading healthcare marketing research firm announced that from today on, it will be known as RG+A. The streamlined moniker reflects an enhanced focus on meeting clients’ research and insight development needs in an increasingly complex and challenging world.