Marketing Research Happenings

Campos Inc : 2018 TREND REPORT | "DIGS, DOGS, & DIAPERS" | The Millennial Nesting and Parenting Trend by Kate Murphy, Strategist & Research Manager There are 83MM millennials in the U.S., ranging in age from early twenties to late thirties. More than 16MM of them are moms, and more than 40% of identify as parents. Millennials who are not yet parents are settling down in other ways, through pet ownership, home improvement, cooking, and more. Sales and marketing professionals need to start thinking of millennials in a different way: as parents, pet owners, home and apartment renovators, home cooks, and professionals. In other words, millennials are “adulting,” and it’s time we recognize that! DOWNLOAD our free deep dive into a 2018 trend we call "Digs, Dogs, and Diapers."
Campos Inc : 2018 TREND REPORT | "THE ALLURE OF LESS" | Simplicity's Crucial Relief to the Overwhelmed Consumer by Kate Murphy, Strategist & Research Manager Consumers are gravitating toward “simple” products and experiences (even vicarious ones) that are made for the social media age. As technology becomes more inescapable and it becomes harder to truly disconnect, simplicity in form and function provides a crucial relief to the overwhelmed consumer. DOWNLOAD our free deep dive into the simplicity/minimalism movement.
Campos Inc : 2018 TREND REPORT | "SEGMENTNATION" | Mining Growth Through New Market Segmentation Strategies by Kate Murphy, Strategist & Research Manager A new class of entrepreneurs is now disrupting the big players by targeting the specific needs of smaller segments of the population through digital platforms. Thanks to social media, these self-selecting groups have built community around specific interest areas and pent-up need states, making them potentially highly devoted customer bases for minimum viable products. DOWNLOAD our free deep dive into mining growth through new market segmentation strategies–a 2018 trend we call "SegmentNation."
Campos Inc : 4 Ways to Build a Cohesive Brand Experience by Stephanie Zanin, Director of Strategy Services & Garret Drexler, Director of Customer Experience Is your brand is well defined, but you need help defining the right customer experience? Is your customer experience working well, but you need help aligning your brand? Do you need help defining both your brand strategy and your customer experience? Or, do you just want to know where to start? Download our free interactive collection of how-to guides on these four common challenges in aligning brand and customer experience.
Campos Inc : 2018 TREND REPORT | "B2B GOES C" | Adapting to Meet the Rising Expectations of the B2B Buyer by Kate Murphy, Strategist & Research Manager With more millennials in the workplace and new technology adoption by all workers, today’s B2B buyer expectations of their purchasing experience mirror those of B2C consumers. To stay competitive, it is essential for companies to understand how today’s B2B buyer makes his or her purchasing decisions—and adjust their sales and marketing strategies accordingly. However, most marketing and sales leaders aren’t paying nearly enough attention. DOWNLOAD our free deep dive into a trend we call B2B Goes C.