Marketing Research Happenings

Research Now SSI : Leveling with Gen Z: Selling to the "Honest" Generation by Research Now SSI Gen Zers (those born between 1995 and 2012), the first truly mobile-forward generation, are coming of age. As they mature, they are forming stronger brand allegiances to consumer goods and services. What does this mean for retailers who are trying to understand these new consumers and their ever-evolving purchase preferences and motivations?