Marketing Research Happenings

Dynata : Global Consumer Trends COVID-19 Edition: The Reopening by Dynata As cities, states and countries begin to cautiously reopen, we’re examining key sectors and industries looking to bounce back, and what safety measures they will need to consider adopting to do so. After having been closed or operating at half- or quarter-measures, how long will it take the customers and consumers of these sectors to return and help them reopen at full capacity? Brands and agencies can leverage these insights to help better understand what it will take for people to feel more comfortable – and safe – when they choose to travel, dine out, exercise, buy a car or drive, either on their own or ridesharing.