Marketing Research Happenings

The Dieringer Research Group, Inc. (The DRG) : How Brands Pivot in the Face of Uncertainty by The DRG Nearly every business is needing to reassess their long-term strategic plans as the world adapts to the realities of the COVID-19 era. While it’s unclear how long it will take for the pandemic to subside and for our economy to recover, organizations need to begin planning ahead for the next stage. Listening closely to customers and gaining insights on how to quickly adjust to meet their changing needs is how successful brands pivot in the face of uncertainty. With a deeper understanding of their customers in hand, businesses will be better prepared to realign their operations and begin adapting to new consumer behaviors.
The Dieringer Research Group, Inc. (The DRG) : Are You Setting Your Sights on the Right North Star Metric? by The DRG A North Star Metric is commonly described as the one metric that matters most to a company. It reflects the core value an organization delivers to its customers, which should align with the company’s growth strategy. Yet, determining which metric makes most sense for your organization is easier said than done. Recently, we sat down with The DRG’s President & CEO, Lanie Johnson, and our VP of Research Services, Shelley Ahrens, to talk about what to consider when selecting the right North Star Metric (NSM).
The Dieringer Research Group, Inc. (The DRG) : 2020 Market Research Trends: Impacting Researchers' Roles by The DRG If we had to use only one word to describe the 2010’s, it would be disruption. Across nearly every industry, the way we do business has changed with the emergence of the gig economy, rapid advancements in technologies like AI, VR, and machine learning, and of course, the impact of the ‘Amazon effect.’ These innovative yet disrupting forces have ushered in a new normal of escalating customer expectations. To keep pace, marketers need to respond to their customers’ changing preferences faster than ever by delivering meaningful, personalized experiences at scale. How can market research help? We believe it’s through the power of making connections.