Marketing Research Happenings

Research Now SSI : Is Samplify® Right for Your Research? A Research Professional Weighs In. by Anastassia Laskey The experienced research professionals at A.D. Laskey Consulting specialize in introducing companies to the value of custom research solutions by implementing research that leads to better business decisions. One of the tools they use is Samplify®, an agile DIY research platform that provides 24/7 access to Research Now SSI’s panel of millions of consumers, with easy-to-use tools for authoring and targeting surveys.
Research Now SSI : Taming the Complexities of B2B Research Projects by Research Now SSI Doing research that involves business-to-business (B2B) markets or issues can be a more daunting undertaking than conducting consumer research. There are many factors involved to identify and reach the right participants for any B2B research project. This blog highlights key consideratations to keep in mind to will help you to deliver the kind of actionable insights your organization seeks.