Marketing Research Happenings

Line of Sight Group : Line of Sight Group - Client Testimonials by Steve Schulz “Hi Erin. Just wanted you to know that I’ve been getting lots of compliments on the weekly update newsletter you produce for us..It’s super-awesome! It is perfect for our executive leader and is helping our team present a positive perception throughout the organization. You guys do great work! Senior Project Leader – Education Industry
Line of Sight Group : Line of Sight Group Case Studies We’ve chosen a few case studies that directly pertain to your role within the organization; learn more about how we have helped other clients in the past. Don’t see what you’re looking for…just ask!
Line of Sight Group : Using External Data to Excel at Pricing by Steve Schulz Top-performing B2B companies (as defined by increased market share, self-described excellent pricing decisions and execution of regular price increases) employ pricing capabilities that bring market intelligence to bear on three variables for setting target prices. Two of the three capabilities involve EXTERNAL data.
Line of Sight Group : External vs. Internal: The Difference between Strategy and Planning by Steve Schulz Strategic plans all tend to look pretty much the same. They have three major parts: a vision or mission statement, a list of initiatives, and a conversion of the initiatives into budgets. While they may produce better budgets, they are not about strategy. Strategy is about what we choose to do as an organization (and not to do) and why. It is about where to place ‘bets’... When the core elements of strategy are aligned and when decisions are driven by solid external knowledge, organizations can confidently place strategic bets in a way that both grows revenue and delivers it in a way that is profitable for the company.
Line of Sight Group : Getting it Right with This Year’s Strategic Planning Process by Steve Schulz In this blog post, Steve Schulz explores what is possibly the most important aspect of the strategic planning process – the external environmental assessment.
Line of Sight Group : Disruption and Innovation – Two Sides of the Same Coin by Brett Norgaard Presentations at the Product Development Management Association (PDMA) Annual Conference in Atlanta, where Line of Sight Group was also an event sponsor, revealed how business model innovation and disruption are different sides of the same coin. There were great examples regarding the pace of technology, the readiness of customers and the subsequent impact on new business models.