Marketing Research Happenings

Reality Check Consulting : How to Apply Human Insights to Market Research by Jim White RealityCheck applies human insights in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX) We have developed proven methods in each of these areas that we call Deep Story Analysis; Narrative Power Analysis; and HXi or Human Experience Insights. Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.