Marketing Research Happenings

Rockbridge Associates, Inc. : From Mind Share to Market Share by Charles Colby, Chief Methodologist; Tim Keiningham, Chief Strategy and Client Officer and Alonso Espino, Research Manager One of the first goals of any marketer is to ensure that when people think of your product or service category, your brand comes to mind first and is thought of positively relative to the competition. The problem is the brand metrics marketers have been taught to monitor frequently have no direct relationship to buyer behavior. Fortunately, our cutting-edge MaxMindShare™ solution is proven to bridge this gap – reliably predicting market share and identifying exactly where to focus to increase your share.
Rockbridge Associates, Inc. : Product Optimization with MaxProduct™ by Charles Colby, Chief Methodologist, Principal and Founder Product optimization is one of the most important decisions any organization will make. The ideal product includes features that provide the greatest impact on demand relative to their cost. A number of methodologies exist to capture this information, including full-profile conjoint analysis, adaptive conjoint analysis, choice modeling and max-diff, and each present pros and cons. Rockbridge helps its clients design and optimize their new (or updated) products with MaxProduct™. This unique solution is based on a hybrid-conjoint methodology that delivers unique benefits to two important audiences: the product manager and the consumer (survey respondent).
Rockbridge Associates, Inc. : Disrupting the Traditional Association Membership Model by Gina Woodall, President Many associations have experienced increased competition from for-profit providers who offer services similar to their own association’s products and services. Based on recent research, Rockbridge examines the depth of the threat to help associations plan future strategies to address the competition.