Marketing Research Happenings

OVATIONMR : Are You Ready For Brand Tracking by Jim Whaley

Why is brand tracking important to your growing business? At a time when starting and sustaining a healthy brand has never been more challenging, we all look for ways to maintain that competitive edge.

With the rapid pace of market-force changes like

  • shifting consumer
  • demographics
  • fierce new competition, and
  • technological innovation

brands need to be ahead of the curve from an information and trends point of view, now more than ever.

OVATIONMR : 7 Trusted Market Research Sampling Methods with Examples by Jim Whaley

If you are starting a new research project and you are asking these questions:

  • What types of sampling methods should you consider for research?
  • What kind of sampling method is an online survey?
  • How does each technique affect the sampling process?
  • What confidence should you have in the results?
  • Can you draw statistical inferences from the data to project results?

This article is for you. It discusses the differences between probability and non-probability sampling methodologies and how they are best applied.

OVATIONMR : 9 Questions to Build a Strong Marketing Strategy by Jim Whaley

Marketing strategy is the cornerstone of brand growth and a healthy business. It's the business plan which helps gain more customers and build a loyal following.

But creating an effective marketing strategy entails work and it requires cross-team collaboration from marketers, sales, customer service, and finance to develop business goals and objectives based on your companies mission.

You must develop a clear understanding of your target market and what problem you are solving and for which customer segments.

OVATIONMR : Quota Sampling in Market Research by Jim Whaley

Quota sampling methods are a way to can help easily find target population participants to complete your market research surveys.

It is also an affordable approach to representing and approximating a random or probability sample for your online survey or market analysis.