Marketing Research Happenings

OVATIONMR : Are You Ready For Brand Tracking by Jim Whaley Why is brand tracking important to your growing business? At a time when starting and sustaining a healthy brand has never been more challenging, we all look for ways to maintain that competitive edge. With the rapid pace of market-force changes like; shifting consumer demographics, fierce new competition, and technological innovation, brands need to be ahead of the curve from an information and trends point of view, now more than ever.