Marketing Research Happenings
Why is brand tracking important to your growing business? At a time when starting and sustaining a healthy brand has never been more challenging, we all look for ways to maintain that competitive edge.
With the rapid pace of market-force changes like
- shifting consumer
- demographics
- fierce new competition, and
- technological innovation
brands need to be ahead of the curve from an information and trends point of view, now more than ever.
If you are starting a new research project and you are asking these questions:
- What types of sampling methods should you consider for research?
- What kind of sampling method is an online survey?
- How does each technique affect the sampling process?
- What confidence should you have in the results?
- Can you draw statistical inferences from the data to project results?
This article is for you. It discusses the differences between probability and non-probability sampling methodologies and how they are best applied.
Marketing strategy is the cornerstone of brand growth and a healthy business. It's the business plan which helps gain more customers and build a loyal following.
But creating an effective marketing strategy entails work and it requires cross-team collaboration from marketers, sales, customer service, and finance to develop business goals and objectives based on your companies mission.
You must develop a clear understanding of your target market and what problem you are solving and for which customer segments.
Calculate Margin of Error based on Sample Size and Confidence Level
Quota sampling methods are a way to can help easily find target population participants to complete your market research surveys.
It is also an affordable approach to representing and approximating a random or probability sample for your online survey or market analysis.
