Marketing Research Happenings

Hanover Research : Everything You Wanted to Know About Brand Tracking Surveys by Hanover Research Maintaining a healthy brand has never been more difficult—making regular brand tracking a must. Read on to learn how to track your brand with surveys.
Hanover Research : Does Your Organization Need One-Time or Ongoing Brand Tracking? by Hanover Research Below we’ve broken down key elements of one-time and ongoing brand tracking and the best use cases and potential limitations for each.
Hanover Research : 6 Characteristics of Companies that Achieve Brand and Customer Alignment by Hanover Research Align your brand with your customers' expectations by following these six key tactics.
Hanover Research : 8 Key Trends in Customer Journey Mapping by Hanover Research Learn how to harness customer journey maps to attract and retain your customers with these 8 trends.
Hanover Research : Top 6 Reasons Regular Brand Tracking is Essential by Hanover Research Better understand how your organization can conduct clear and continuous brand health measurement to understand the strengths and weaknesses in your brand strategy—and how you can improve.
Hanover Research : 6 Tests to Run Before a Brand Launch by Hanover Research Considering a brand launch or rebranding? A misfire can cost you money & credibility. Learn the top 6 most important tests to run now before a public launch.