IA Blue Book The Source For Insights Solutions
Where Qualified Buyers Find Research Partners
Produced by the Insights Association, IA Blue Book is a convenient, highly-targeted and trusted source for professionals who seek partners, products and services to conduct consumer, opinion and marketing research. IA Blue Book has been partnering buyers and providers of research services and related products for 50+ years.
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Blog: Estimating physician treatment behavior with allocation – we can do better! by Tim Deckman 01/19/2016
Report: The State of Mapping the Customer Journey by Hanover Research 12/09/2019
Article: Forecasting Physician Treatment Decisions across Multiple Lines of Therapy by Bruce Duncan 07/09/2015
: Market Research. Getting your message heard, by the right audience, at the right time. 01/01/2019
Report: FMG White Papers 01/01/2020
Blog: Reimagining the Research & Insights Blueprint with Hall & Partners by Dynata 09/08/2020
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Top Specialty Results
Focus Group FacilityData Collection Methodologies – Qualitative – Marketing Research Recruiting Services
Data Collection Methodologies – Quantitative – Internet/Web Based Surveys
Marketing Research Central Location Testing Facility (CLT)
Telephone Data Collection
Data Collection Methodologies – Qualitative – Home Use Product Testing/Product Placement
Off-Site/Remote Intercept Surveys
Interviewing Specialties by Audience – Interviewing Medical Professionals
Data Collection Methodologies – Qualitative – Focus Group In-Person Moderation & Focus Group Analysis
Research Methods – Taste Tests/Sensory Tests
Interviewing Specialties by Audience – Consumer Products/Consumer Services Marketing Research
Data Collection Methodologies – Qualitative – Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Interviewing Specialties by Audience – Business-to-Business Interviewing
Related Services and Providers – Field Data Collection Management
Data Collection Methodologies – Quantitative – Computer-Assisted Telephone Interviewing (CATI)
Interviewing Specialties by Audience – Healthcare Interviewing (consumer health conditions)
Data Collection Methodologies – Qualitative – Marketing Research Video Streaming Services
Interviewing Specialties by Audience – Mock Jury/General Opinion Interviewing Specialties
Research Methods – Business-to-Business Research Methods
Data Collection Methodologies – Qualitative – Online Focus Groups - Hosting & Moderation
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