IA Blue Book The Source For Insights Solutions
Where Qualified Buyers Find Research Partners
Produced by the Insights Association, IA Blue Book is a convenient, highly-targeted and trusted source for professionals who seek partners, products and services to conduct consumer, opinion and marketing research. IA Blue Book has been partnering buyers and providers of research services and related products for 50+ years.
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Blog: Everything You Wanted to Know About Brand Tracking Surveys by Hanover Research 02/18/2019
Blog: HOW FIELDWORK USES SOCIAL MEDIA TO RECRUIT FRESH RESPONDENTS IN THIS UNIQUE TIME by Fieldwork 04/20/2020
Blog: Concept Exploration: The Highlighter Research Tool by Rachael Ryan 04/11/2017
Blog: Navigating COVID-19 and beyond: how to approach market research to deliver the greatest value 05/04/2020
Article: Forecasting Physician Treatment Decisions across Multiple Lines of Therapy by Bruce Duncan 07/09/2015
Television clip: Morning Show feature by Frank Luntz Moderator 01/01/2016
eBook: PROVE IT! A Marketer’s Guide to Ad Claim Substantiation by RTi Research 12/15/2016
Business Types
Data Collection - QualitativeData Collection - Quantitative
Field Data Collection Management
Focus Group/Qualitative Facility
Full Service Marketing Research
Marketing Research Data Processing
Marketing Research Related Support Services
Marketing Research Sampling
Marketing Research Supplier/Provider
Marketing Research Technology Provider
Marketing Research Transcription Services
Online Marketing Research Services
Online Marketing Research Surveys
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Web Site Development/Web Site Hosting
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Focus GroupTelephone Data Collection
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Top Specialty Results
Focus Group FacilityData Collection Methodologies – Qualitative – Marketing Research Recruiting Services
Data Collection Methodologies – Quantitative – Internet/Web Based Surveys
Marketing Research Central Location Testing Facility (CLT)
Telephone Data Collection
Data Collection Methodologies – Qualitative – Home Use Product Testing/Product Placement
Off-Site/Remote Intercept Surveys
Interviewing Specialties by Audience – Interviewing Medical Professionals
Data Collection Methodologies – Qualitative – Focus Group In-Person Moderation & Focus Group Analysis
Research Methods – Taste Tests/Sensory Tests
Interviewing Specialties by Audience – Consumer Products/Consumer Services Marketing Research
Data Collection Methodologies – Qualitative – Viewable In-Depth Interviews (IDIs)/Dyads/Tryads/Mini-Groups
Interviewing Specialties by Audience – Business-to-Business Interviewing
Related Services and Providers – Field Data Collection Management
Data Collection Methodologies – Quantitative – Computer-Assisted Telephone Interviewing (CATI)
Interviewing Specialties by Audience – Healthcare Interviewing (consumer health conditions)
Data Collection Methodologies – Qualitative – Marketing Research Video Streaming Services
Interviewing Specialties by Audience – Mock Jury/General Opinion Interviewing Specialties
Research Methods – Business-to-Business Research Methods
Data Collection Methodologies – Qualitative – Online Focus Groups - Hosting & Moderation
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