Policies & Disclaimers for the Blue Book Marketing Research Services and Focus Groups Directory

INSIGHTS ASSOCIATION is the sole owner of the information collected on bluebook.insightsassociation.org. In preparing the directory, INSIGHTS ASSOCIATION relies on information that is voluntarily provided by listing companies. Every effort is made to compile a complete and accurate directory of available research services and research facilities. However, INSIGHTS ASSOCIATION assumes no responsibility for errors or omissions. INSIGHTS ASSOCIATION disclaims any and all responsibility or liability for the accuracy and technical representations contained in any advertisement appearing on bluebook.insightsassociation.org.

Use of Intellectual Property and Affiliations and Endorsements

Company listings provided in bluebook.insightsassociation.org do not constitute as an INSIGHTS ASSOCIATION authorization, endorsement or affiliation of the company's brand, products or services. Listing companies in bluebook.insightsassociation.org have provided INSIGHTS ASSOCIATION a limited license to display and use any trademarks, rights, logos or any other affiliated marks in relation with its products or services as necessary to display appropriate directory information.


Blue Book listings are open to members and nonmembers of INSIGHTS ASSOCIATION. Members of INSIGHTS ASSOCIATION are identified within their listing by the INSIGHTS ASSOCIATION Company Member Logo indicated under company name.

The Code of Research Standards is enforced, and complaints of alleged unethical behavior may be filed against an INSIGHTS ASSOCIATION member company or individual who is suspected to have violated the Code. INSIGHTS ASSOCIATION members are accountable to the ethical and professional responsibilities stated in the INSIGHTS ASSOCIATION Code of Research Standards.


Refunds will not be provided at any time for any reason for listings that are cancelled or withdrawn from Blue Book. INSIGHTS ASSOCIATION may cancel the listing of any company that violates the INSIGHTS ASSOCIATION's Code. In the event INSIGHTS ASSOCIATION cancels the listing arising from a violation of the Code, all payments made by the listing company will be forfeited.

Affiliated Organizations

A request for an affiliated organization listing will be considered in Blue Book if each individual member of the affiliated group maintains their own listing. If change occurs within the affiliated organization between productions of the print edition of Blue Book, there is no recourse for print advertisement.

Prior to any discussions with affiliated organizations proof of a legal agreement by the parties to allow one party to act and initiate contracts on their behalf must be submitted.


Last modified February 6, 2010

The Insights Association values the privacy of its users, members, customers, subscribers, and others who visit and use (collectively or individually, "Members") www.insights association.org and any other Web sites or services owned or operated by INSIGHTS ASSOCIATION (collectively, "INSIGHTS ASSOCIATION Online").

This Privacy Notice is incorporated into and is subject to the INSIGHTS ASSOCIATION Terms of Use. Your use of INSIGHTS ASSOCIATION Online and any personal information you provide on INSIGHTS ASSOCIATION Online remain subject to the terms of this Privacy Notice and our Terms of Use.

The Information INSIGHTS ASSOCIATION Collects

Personal Information. You may provide to INSIGHTS ASSOCIATION what is generally called "personally identifiable information" (including but not limited to your name, INSIGHTS ASSOCIATION member number, e-mail address, postal mailing address, home/mobile telephone number, credit card number and billing information, etc.) when you participate in certain activities on INSIGHTS ASSOCIATION Online. In addition, you may choose to post certain information to your public "profile" on INSIGHTS ASSOCIATION Online such as general location, interests, occupation, and comments.

When you visit INSIGHTS ASSOCIATION Online, we may send one or more cookies-small text files containing a string of alphanumeric characters-to your computer. INSIGHTS ASSOCIATION Online uses both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to INSIGHTS ASSOCIATION Online. Persistent cookies can be removed. Please review your web browser "Help" file to learn the proper way to modify your cookie settings.

The Way INSIGHTS ASSOCIATION Uses Your Information

Public Profiles. When you choose to create a public profile on https://bluebook.insightsassociation.org, you will post, at your option, certain personal information that will be publicly displayed to other Members and the general public.

INSIGHTS ASSOCIATION uses the information that we collect to operate, maintain, enhance, and provide to you all of the features and services found on https://bluebook.insightsassociation.org. We will use your e-mail address, without further consent, for administrative purposes such as sending you account activation, member account access, and "welcome" e-mails, notifying you of major INSIGHTS ASSOCIATION Online updates, for customer service purposes, to address copyright infringement issues, or to contact you regarding any INSIGHTS ASSOCIATION Online activities in which you are presently participating.

INSIGHTS ASSOCIATION uses your e-mail address to send to you activity e-mails, newsletters, and, from time to time, notices about special activities, features, or items available on https:bluebook.insightsassociation.org.

Usage tracking. INSIGHTS ASSOCIATION tracks user traffic patterns throughout site. However, we do not correlate this information with data about individual users. INSIGHTS ASSOCIATION does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).
Search terms. INSIGHTS ASSOCIATION may track search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

When INSIGHTS ASSOCIATION Discloses Information

INSIGHTS ASSOCIATION does not share your personally identifiable information with other organizations for their marketing or promotional uses without your express consent.

INSIGHTS ASSOCIATION may disclose some types of Member Information to certain affiliated companies or other businesses or persons who provide Web site hosting, maintenance and security services, fulfill orders, offer certain functionality, help improve our site and create new site features. We require that these parties process such information in compliance with this Privacy Notice, we authorize only a limited use of such information, and we require these parties to use appropriate confidentiality measures.

INSIGHTS ASSOCIATION may disclose Member Information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright law) or respond to a court order, judicial or other government subpoena, or warrant. We may make such disclosures, in some cases, without providing Members notice.

INSIGHTS ASSOCIATION also reserves the right to disclose Member Information that we believe, in good faith, is appropriate or necessary to take precautions against liability; protect INSIGHTS ASSOCIATION from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of INSIGHTS ASSOCIATION Online; and to protect the rights, property, or personal safety of our Members or other persons.

Your Choices

You may, of course, decline to share your personally-identifiable information with INSIGHTS ASSOCIATION in which case you will not be able to participate in many INSIGHTS ASSOCIATION Online activities. To protect your privacy and security, we take reasonable steps to verify your identity before granting you account access. HOWEVER, You are responsible for maintaining the secrecy of your member identification at all times.

Third Party, Links to Other Sites

Third-party Advertisers, Links to Other Sites. This Privacy Notice only applies to information collected through INSIGHTS ASSOCIATION Online. When you access other third party sites through links on INSIGHTS ASSOCIATION Online, you do so at your own risk. These other sites are not under INSIGHTS ASSOCIATION's control, and you acknowledge that INSIGHTS ASSOCIATION is not responsible or liable for their privacy practices and/or policies. When linking to another site you should read the privacy policy posted on that site and make sure that you are comfortable with its privacy practices.

Commitment to Data Security

INSIGHTS ASSOCIATION uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of Member Information. INSIGHTS ASSOCIATION operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers. Once we receive your Information, INSIGHTS ASSOCIATION makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

If INSIGHTS ASSOCIATION learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. INSIGHTS ASSOCIATION may post a notice on https://bluebook.insightsassociation.org if a security breach occurs.

Commitment to Children's Privacy

Protecting the privacy of young children is especially important. For that reason, INSIGHTS ASSOCIATION does not knowingly collect or maintain personally identifiable information on https://bluebook.insightsassociation.org from persons under 13 years-of-age, and no part of https://bluebook.insightsassociation.org is directed to persons under 13. If you are under 13 years of age, then please do not use or access https://bluebook.insightsassociation.org at any time or in any manner. If INSIGHTS ASSOCIATION learns that personally-identifiable information of persons less than 13-years-of-age has been collected, then INSIGHTS ASSOCIATION will take the appropriate steps to delete this information.

International Visitors

If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States and by providing your personal data you consent to that transfer.

In the Event of Merger or Sale

In the event that INSIGHTS ASSOCIATION is acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from Members as part of such merger, acquisition, sale, or other change of control.

Your Consent; Changes and Updates to this Privacy Notice

This Privacy Notice may be revised periodically without further notice to you and this will be reflected by the "last modified" notice below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received that personal information. Your continued use of https://bluebook.insightsassociation.org constitutes your agreement to this Privacy Notice and any future revisions.


Please contact INSIGHTS ASSOCIATION with any questions or comments about this Privacy Notice, your personal information, our third-party disclosure practices, or your consent choices at bluebook@insightsassociation.org or by postal mail at 1156 15th St. NW, Washington, DC 20005. We will respond to your inquiry within 30 days of its receipt.