Campos

Campos

Headquarters
960 Penn Avenue
12th floor
Pittsburgh, PA 15222 United States

: 412-471-8484
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Kelli Best
Director‚ Field and Fulfillment

Barb Theobald
COO

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https://campos.com

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Blog: Brand Strategy? Or Brand Identity? Let's Review. by Stephanie Zanin, Director of Strategy Services
Published 04/05/2018
We’re all guilty of using jargon and insider short-hand when talking about our areas of expertise. Marketers are perhaps more guilty of this than any other group. As a brand and communication strategist, one of the short-hand terms that I find causes the most confusion is the broad and multitudinous use of the word “brand.”
Read on the Blog