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Report: 2018 TREND REPORT | "B2B GOES C" | Adapting to Meet the Rising Expectations of the B2B Buyer by Kate Murphy, Strategist & Research Manager
Published 03/01/2018
With more millennials in the workplace and new technology adoption by all workers, today’s B2B buyer expectations of their purchasing experience mirror those of B2C consumers. To stay competitive, it is essential for companies to understand how today’s B2B buyer makes his or her purchasing decisions—and adjust their sales and marketing strategies accordingly. However, most marketing and sales leaders aren’t paying nearly enough attention. DOWNLOAD our free deep dive into a trend we call B2B Goes C.
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