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Kelli Best
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Barb Theobald

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Report: 2018 TREND REPORT | "THE ALLURE OF LESS" | Simplicity's Crucial Relief to the Overwhelmed Consumer by Kate Murphy, Strategist & Research Manager
Published 02/01/2018
Consumers are gravitating toward “simple” products and experiences (even vicarious ones) that are made for the social media age. As technology becomes more inescapable and it becomes harder to truly disconnect, simplicity in form and function provides a crucial relief to the overwhelmed consumer. DOWNLOAD our free deep dive into the simplicity/minimalism movement.
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