The Dieringer Research Group (The DRG)

 

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Nicola Riggleman
Senior Director‚ Business Development

Jill Carnick
Senior Account Director

Dan Salbreiter
Senior Manager‚ Research Operations

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Blog: 2020 Market Research Trends: Impacting Researchers' Roles by The DRG
Published 01/24/2020
If we had to use only one word to describe the 2010’s, it would be disruption. Across nearly every industry, the way we do business has changed with the emergence of the gig economy, rapid advancements in technologies like AI, VR, and machine learning, and of course, the impact of the ‘Amazon effect.’ These innovative yet disrupting forces have ushered in a new normal of escalating customer expectations. To keep pace, marketers need to respond to their customers’ changing preferences faster than ever by delivering meaningful, personalized experiences at scale. How can market research help? We believe it’s through the power of making connections.
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