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Blog: How Much SHOULD the iPhone X Cost? by Pam McGill
Published 09/11/2017
The iPhone is turning 10! In addition to typical upgrade versions, Apple is expected to celebrate the 10th anniversary by introducing a new premium model. But with a premium product comes a premium price tag, with rumors ranging from $1,000–1,600! Apple is betting that consumers will be drawn to the shiny, new toy despite the hefty price. But how much will consumers be willing to cough up for the latest and greatest? We just surveyed more than 1,000 US consumers and ran an exclusive price point analysis to find out.
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