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Blog: New Research: Pharmaceutical Companies are Overlooking a Key Audience by Tracie Guidry
Published 06/21/2017
Pharma companies often focus on two research audiences in their communications research—HCPs and patients. Both are very important audiences when it comes to making the decision of what medication(s) a patient should take. But caregivers often play an important role which may be overlooked in cases that are not life-threatening or completely debilitating.
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