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Blog: Brand Stickiness: Boosting Technology Brands’ Customer Loyalty and Retention by Erin Leedy
Published 08/01/2017
When brands strive for “stickiness,” they’re striving to capture the attention and loyalty of consumers, ultimately to become a long-term favored brand. And this long-term loyalty is really tough to achieve these days. In a time when we’re seeing increasingly fickle consumers choosing from countless options with a finite amount of time to give—how does a brand become sticky?
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