RG+A

 

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480 Union Square Drive
New Hope, PA 18938

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Contacts

Roger Green
President & CEO

Ellen Gordon
Head of Research

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www.thinkrga.com

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Article: Forecasting Physician Treatment Decisions across Multiple Lines of Therapy by Bruce Duncan
Published 07/09/2015

Our most recent white paper describes a new approach for forecasting the impact of future events based on RG+A’s pioneering Dynamic Practice Simulation®  methodology. The method, called Dynamic Practice Simulation® Line of Therapy , simulates the treatment decision process by presenting physicians with a diverse set of realistic multiple myeloma patient profiles, having them treat the patients, and receiving feedback after each treatment on its effectiveness. Treatment decisions are assessed over three lines of therapy and include decisions for both induction and maintenance therapy. Physicians make their treatment decisions under two scenarios – the market as it currently exists and a future market after the launch of an innovative new treatment.


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