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Anne Stephenson

Chris Whitaker

Taylor Hogan
Vice President

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Article: Executive Guide to Shopper Insights
Published 02/15/2019
Shopper insights are becoming increasingly important with the rapid changes in retail and how people shop. When you gather and use them in the right way, shopper insights can help everyone win – shoppers, retailers, and manufacturers. This guide for executives will give you a solid overview of shopper insights research.
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