Explorer Research

 

Branch
720 East Butterfield Rd.
Suite 110
Lombard, Illinois 60148 United States

: 855-251-5434
P2: 630-519-4681
EM: Send Email

Contacts

Anne Stephenson
Partner

Chris Whitaker
Partner

Taylor Hogan
Vice President

On the Web

explorerresearch.com

My Dashboard - Log In

Tools available when logged in
Add Listing Notes Add to RFP List Add as a Favorite
 
Article: Online VR Is Lame! Find Out Why
Published 02/15/2019

What we found was Virtual Reality and the Real Shelf had similar shopper behavior including:

  • Purchases
  • Purchases by brand
  • Time spent shopping
  • Average number of units purchased
  • Viewing patterns were similar for Virtual Reality and the Real shelf
  • For the online shelf, we saw differences in purchases, viewing patterns and time spent shopping.        

    
    


Read on the Blog