Explorer Research


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Anne Stephenson

Chris Whitaker

Taylor Hogan
Vice President

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Article: Online VR Is Lame! Find Out Why
Published 02/15/2019

What we found was Virtual Reality and the Real Shelf had similar shopper behavior including:

  • Purchases
  • Purchases by brand
  • Time spent shopping
  • Average number of units purchased
  • Viewing patterns were similar for Virtual Reality and the Real shelf
  • For the online shelf, we saw differences in purchases, viewing patterns and time spent shopping.        


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