Compass Market Research LLC


641 Bridge Street
Schwenksville, PA 19473 United States

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Caroline Volpe

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Article: In Their Eyes: How Understanding Respondent Perceptions Can Help Improve the Research Process by Caroline Volpe
Published 12/13/2018
Have you ever wondered what participants think of the qualitative research process? Caroline Volpe did. When curiosity overwhelmed her, she undertook primary research to uncover what individuals who had participated in any type of qualitative research in the past year thought of the process, from the initial recruitment contact to payment of honoraria. Compass Market Research LLC partnered with M3 USA Corporation on this research effort. The goal was to see what could be done differently to improve research quality and ensure that participants have a good experience. This article outlines our key findings.
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