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Article: They Think What!? How to Improve the Participant Experience by Caroline Volpe
Published 03/11/2019
Overwhelming curiosity drove Caroline Volpe to understand the experience of qualitative research participants. The results, discussed in the article In Their Eyes: How Understanding Respondent Perceptions Can Help Improve the Research Process, published in the Winter 2018 edition of QRCA VIEWS, made it apparent that, as an industry, there is room to improve the participant experience. While I had my opinions, I asked research buyers and providers about what was uncovered and what it means to the market research industry. Based on those conversations, this article outlines six areas where qualitative researchers can improve the research process to make it a better experience for our participants.
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