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Article: Evolution of Projective Techniques by Caroline Volpe
Published 03/11/2013
Qualitative researchers have used projective techniques for decades to assist them in eliciting non-rational or emotional drivers of attitudes and behaviors. For many of us, if not all, these techniques are critical tools in our technique portfolio. In addition, new technologies — such as bulletin boards, MROCs, Facebook, Pinterest and online focus groups — have opened up our methodology options. As the old world meets the new, the question has come up for QRCs: can we take our projective techniques with us? This article explores the process of moving tried and true projective techniques into the digital world.
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