Fieldwork Fort Lee, NJ

Fieldwork Fort Lee, NJ

Branch
Two Executive Dr. 8th Fl.
Fort Lee, NJ 07024

: 201-585-8200
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Becky Harrison
President

Paula Roa
Senior Project Manager

Angie Occidentale
Senior Project Manager

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Blog: 7 SUREFIRE STEPS TO AVOIDING FOCUS GROUP NO SHOWS by Fieldwork
Published 05/17/2018

As a market research pro, there is little worse than planning a focus group, rehearsing the presentation/discussion prompts/questions and showing up to an empty room. After traveling all day, planning to be away from your family (missing the 5th grade talent show) and shuffling around other work responsibilities, it seems like a complete waste of time when your research participants don’t deliver.

You may be asking yourself, “What happened?” Of course, it’s always wise to assess the situation and identify where the process broke down. However, you may be able to save yourself this trouble in the future by using these 7 Surefire Steps to Avoiding Focus Group No Shows.


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