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: Focus Groups & IDIs: Truly Understand Your Audience
Published 01/01/2019

Focus Groups & IDIs: Truly Understand Your Audience

Knowledge is power, so the opportunity to harness insights from customers, clients, and prospects regarding their values and behaviors can prove invaluable. Investing in qualitative research provides the foundation for developing and launching a successful campaign, and Tipping Point Communications has the expertise and resources that not only bring focus groups to life but ensures you obtain the critical insights you need. 

Why Choose Tipping Point Communications?

Thanks to our state-of-the-art focus group facilities in Downtown Buffalo, NY and in Downtown Rochester, NY we are able to offer our clients comprehensive research services:

  • State-of-the-art focus group rooms with two-way mirrored viewing rooms and closed-circuit viewing options
  • IDI/one-on-one interview rooms
  • Professional moderator booking
  • Recruitment of focus group participants and participant reimbursement coordination
  • Catering
  • Scheduling and reminder calls
  • Friendly staff
  • Free Wi-Fi and on-site parking
  • Video and audio recording

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