Fieldwork New York City

Fieldwork New York City

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462 Seventh Avenue
18th Floor
New York, NY 10018

: 201.585.8200
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Becky Harrison
President

Paula Roa
Senior Project Manager

Angie Occidentale
Senior Project Manager

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Article: IS YOUR FOCUS GROUP FACILITY DRESSED FOR SUCCESS? by Fieldwork
Published 12/18/2018

First impressions really are important. You start forming opinions about people you meet within seconds of shaking hands (and, sometimes, even before that). In the market research industry, impressions have a HUGE impact. And, those impressions impact your reputation. Whether you’re trying to influence others or gain new clients, it’s essential that you and your work exemplify your capabilities.

One of the most important elements of market research work is the research venue that hosts respondents and clients for studies and interviews. Just as you “dress for success,” your focus group facility should be an extension of your expertise.

 


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