Fieldwork Atlanta

Fieldwork Atlanta

200 Galleria Pkwy. #1600
Atlanta, GA 30339

: 770-988-0330
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Kate Krohn

Ashley Gornall
Senior Project Manager

Shane' Cook
Project Manager

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Article: Locals Ony: How Fieldwork recruits locally for virtual focus groups by Fieldwork
Published 06/10/2020

Moderators who conduct traditional facility-based qualitative research have long been the road warriors of the research industry. They spend money and time traveling from city to city in their quest to learn from local consumers in specifically targeted geographic areas. They count on Fieldwork to deliver engaged respondents who accurately reflect the target audience. When the moderators arrive to their research, they count on the locally managed recruiting office to have vetted respondents who accurately represent the desired audience. And when qualitative research goes online, Fieldwork still delivers the right participants for virtual focus groups. 

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