Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and hosted, have proven to be an effective solution to meeting research needs in unique situations. However, online qualitative research is only as good as its participants. Finding fresh respondents for qualitative studies in your local market is our specialty.

Market research is resilient. It transforms and adapts and at Fieldwork, we do the same. When unforeseen circumstances and unique situations present difficulty, our recruitment doesn’t suffer. Social media is just one of the ways we are able to reach fresh respondents in local and global markets on a daily basis.