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Research Methods – Segmentation


Segmentation is a research method. This is how the research is being conducted. The research method is found in the research report. This allows for research replication. Marketing research methods include, but not limited to, the following: Attitude/Usage, Copy Test, Fragrance Test/Sensory Test. Select more than one research method for a side-by-side comparison.
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  Curion - Chicago, IL
Specialties include: Data Collection Methodologies – Qualitative – Focus Group Facility, Marketing Research Central Location Testing Facility (CLT)...

Kelton, a Material Company - Los Angeles, CA
Specialties include: Research Methods – Ethnographic Research, Research Methods – Segmentation
 
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Page